000 00956nam a2200277 a 4500
008 191231s2017 nyua 000 0 eng d
020 _a9780316314046
_qhardcover:
_c$28.00
040 _beng
_erda
_dSFPAGOH
090 _aHF5415.153
_bK49 2017
100 1 _aW. Chan Kim
_eauthor
245 1 0 _aBlue ocean shift:
_b beyond competing : proven steps to inspire confidence and seize new growth/
_cW. Chan Kim, Renee Mauborgne
250 _a1st Edition
264 1 _aNew York:
_bHachette Books.,
_c2017
300 _axi, 322 pages:
_billustrations;
_c25cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aInclude bibliographical references and index
650 0 _aNew products
650 0 _aMarket segmentation
700 1 _aMauborgne, Renee
_eauthor
907 _a.b10541020
_b31-12-19
_c31-12-19
998 _am
_b31-12-19
_c-
_da
_e-
_feng
_gnyu
_h0
999 _c45443
_d45443