| 000 | 01189cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | u182810 | ||
| 003 | IIUM | ||
| 005 | 20240619150509.0 | ||
| 008 | 001221s2001 nyua g 001 0 eng c | ||
| 010 | _a00021454 | ||
| 020 | _a0801333350 | ||
| 035 | _a(Sirsi) 204016 | ||
| 040 |
_aUIAM _beng _erda |
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| 049 | _bm | ||
| 050 | 0 | 0 | _aP 90 S498C 2001 |
| 100 | 1 |
_aSeverin, Werner J. _q(Werner Joseph) _eauthor |
|
| 245 | 1 | 0 |
_aCommunication theories : _borigins, methods, and uses in the mass media / _cWerner J. Severin, James W. Tankard, Jr. |
| 250 | _a5th edition | ||
| 264 |
_aNew York : _bLongman, ; _c2001 |
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| 264 | 1 | _c©2001 | |
| 300 |
_axv, 411 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMass media | |
| 650 | 0 | _aCommunication | |
| 700 | 1 |
_aTankard, James W. _eauthor |
|
| 907 |
_a.b10547071 _b26-04-21 _c23-02-21 |
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| 998 |
_am _b23-02-21 _cm _da _e- _feng _gnyu _h0 |
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| 999 |
_c46044 _d46044 |
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