| 000 | 01255nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | u358102 | ||
| 003 | IIUM | ||
| 005 | 20240619150609.0 | ||
| 008 | 090505s2009 maua g b 001 0 eng c | ||
| 010 | _a2007039695 | ||
| 020 | _a9780205569458 (pbk.) | ||
| 020 | _a0205569455 (pbk.) | ||
| 035 | _a(Sirsi) 436916 | ||
| 040 |
_aUIAM _beng _erda |
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| 050 | 0 | 0 | _aHM1221 G984P 2009 |
| 100 | 1 |
_aGuth, David W. _eauthor |
|
| 245 | 1 | 0 |
_aPublic relations : _ba values-driven approach / _cDavid W. Guth, Charles Marsh. |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aBoston : _bPearson/Allyn and Bacon Publishers, _cc2009 |
|
| 300 |
_axxvii, 580 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aPublic relations | |
| 650 | 0 |
_aPublic relations _xMoral and ethical aspects |
|
| 650 | 0 |
_aPublic relations _vCase studies. |
|
| 700 | 1 |
_aMarsh, Charles, _d1955- _eauthor |
|
| 907 |
_a.b10571036 _b17-11-21 _c23-02-21 |
||
| 998 |
_am _b23-02-21 _cm _da _e- _feng _gmau _h0 |
||
| 999 |
_c48435 _d48435 |
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