| 000 | 01153cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | u528225 | ||
| 003 | IIUM | ||
| 005 | 20240619150615.0 | ||
| 008 | 160121s2014 maua g b 001 0 eng d | ||
| 010 | _a2012037955 | ||
| 020 | _a9780132784023 (hbk.) | ||
| 020 | _a0132784025 (hbk.) | ||
| 040 |
_aUIAM _beng _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aTX911.3.M3 K87M 2014 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens |
| 250 | _a6th ed. | ||
| 264 | 1 |
_aBoston : _bPearson, _c2014 |
|
| 300 |
_axxi, 682 p. : _bcolor illustrations ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing |
|
| 650 | 0 |
_aTourism _xMarketing |
|
| 700 | 1 | _aBowen, John T. | |
| 700 | 1 | _aMakens, James C | |
| 907 |
_a.b10573653 _b02-05-21 _c23-02-21 |
||
| 998 |
_am _b23-02-21 _cm _da _e- _feng _gmau _h0 |
||
| 999 |
_c48695 _d48695 |
||