000			02032cam a2200385Ii 4500
001			u538682
003			IIUM
005			20240619150617.0
008			130828t2015 ctua g b 001 0 eng c
010			_a2013949097
020			_a9781285052076 _q (paperback)
020			_a1285052072 _q (paperback)
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dYDXCP _dBTCTA _dXII _dOCLCO _dOCLCF _dDLC _dUIAM
050	0	0	_aP 90 B225M 2015
100	1		_aBaran, Stanley J. _eauthor
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis
250			_aSeventh edition
264			_aStamford, CT : _bCengage Learning, _c2015
264		1	_c©2015
300			_axxi, 408 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aCengage series in mass communication and journalism
504			_aIncludes bibliographical references (pages 371-396) and index.
505	0		_aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650		0	_aMass media _xPhilosophy
700	1		_aDavis, Dennis K., _eauthor
830		0	_aCengage series in mass communication and journalism
907			_a.b10574700 _b25-04-21 _c23-02-21
998			_am _b23-02-21 _cm _da _e- _feng _gctu _h0
999			_c48800 _d48800