000			02100cam a2200349 i 4500
001			u540435
003			IIUM
005			20240619150618.0
008			170822s2016 cau g b 001 0 eng c
010			_a2016019781
020			_a9781599185965 (paperback)
020			_a1599185962 (paperback)
040			_aDLC _beng _cDLC _erda _dDLC _dUIAM
050	0	0	_aHF5823 S613A 2016
100	1		_aSimpson, Craig, _d1974- _eauthor
245	1	4	_aThe advertising solution : _binfluence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / _cCraig Simpson with Brian Kurtz
264		1	_aIrvine, California : _bEntrepreneur Press, _c2016
300			_axxv, 209 pages ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes Index.
520			_a"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"-- _cProvided by publisher.
520			_a"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"-- _cProvided by publisher.
650		0	_aAdvertising
650		0	_aAdvertising copy
650		0	_aMarketing _xManagement
700	1		_aKurtz, Brian, _eauthor
907			_a.b10574955 _b31-03-21 _c23-02-21
998			_am _b23-02-21 _cm _da _e- _feng _gcau _h4
999			_c48825 _d48825