000			03109nam a2200433 4500
001			u110973
003			UTM
005			20240619150749.0
008			211109t2006 njub b 001 0 eng d
020			_a0131968793 _qpaperback _cRM90.00
040			_beng _erda _dSFPAGOH
041			_aeng
090			_aHF5415 _bK68 2006 f
100	1		_aKotler, Philip, _eauthor _9301835
245	1	0	_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong
250			_a11th Edition
264		1	_aNew York, NY : _bPearson Prentice-Hall, _c2006
264		4	_c©2006
300			_axx, 611 pages : _bcolor illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aincludes bibliographical references and index
500			_aAccompany to Instructor's Manual with Video Guide.
504			_aIncludes bibliographical references and index.
505		0	_aPart 1 Defining Marketing and The Marketing Process -- 1. Marketing: Creating Customer Value and Engagement -- 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships -- Part 2 Understanding The Marketplace and Consumer Value -- 3. Analyzing the Marketing Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies: Additional Considerations -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing and Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics -- Appendix 1: Marketing Plan -- Appendix 2: Marketing by the Numbers -- Appendix 3: Careers in Marketing.
520			_aUpdated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
596			_aPSZ_JB _aPSZ_KL _aPRZS _aPAGOH
650		0	_aMarketing _9120566
650		0	_aMarketing _xManagement _9123902
700	1		_aArmstrong, Gary, _eauthor _9301840
907			_a.b10618156 _b09-11-21 _c07-11-21
998			_am _b09-11-21 _cm _da _e- _feng _gnju _h0
999			_c53143 _d53143