000			03014nam a2200457 4500
003			OSt
003			UTM
005			20240619150815.0
008			221106t2010 my a 000 0 eng d
020			_a9789673490486 _qpaperback _cRM50.00
040			_aUTM _beng _erda _dSFPAGOH
090			_aHF5415 _bP753 2010 f
100	1		_aKotler, Philip, _eauthor _9301835
245	1	0	_aPRINCIPLES of MARKETING / _cPhilip Kotler, Gary Armstrong, Abu Bakar Abdul Hamid [and 2 others]
250			_aCustomized Edition for Malaysia only
264		1	_aKuala Lumpur, MY. : _bPrentice Hall, _c2010
264		4	_c©2010
300			_aix, 464 pages : _billustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes questions and exercises.
504			_aIncludes references and index.
505		0	_aChapter 1 Marketing: Creating and Capturing Customer Value {u2013} Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships {u2013} Chapter 3 Analyzing the Marketing Environment {u2013} Chapter 4 Managing Marketing Information to Gain Customer Insights {u2013} Chapter 5 Consumer Markets and Consumer Buyer Behavior {u2013} Chapter 6 Business Markets and Business Buyer Behavior {u2013} Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers {u2013} Chapter 8 Products, Services, and Brands: Building Customer Value {u2013} Chapter 9 New-Product Development and Product Life-Cycle Strategies {u2013} Chapter 10 Pricing: Understanding and Capturing Customer Value {u2013} Chapter 11 Pricing Strategies {u2013} Chapter 12 Marketing Channels: Delivering Customer Value {u2013} Chapter 13 Retailing and Wholesaling {u2013} Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy {u2013} Chapter 15 Advertising and Public Relations {u2013} Chapter 16 Personal Selling and Sales Promotion {u2013} Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
520			_aFinding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
596			_aPSZ_JB _aPSZ_KL _aPRZS _aPAGOH
650		0	_aMarketing _9120566
650		0	_aMarketing _xManagement _9123902
700	1		_aArmstrong, Gary, _eauthor _9301840
700	0		_aAbu Bakar Abdul Hamid, _eauthor _9621919
700	0		_aNoor Hazarina Hashim, _eauthor _9395935
700	3		_aHuam, Hon Tat, _eauthor _9359156
907			_a.b10628952 _b22-11-22 _c01-11-22
998			_am _b06-11-22 _cm _da _e- _feng _gmy _h0
999			_c54205 _d54205