000			017260000a22002890004500
001			18137151
005			20240619150820.0
008			140502t2016 njua g b 001 0 eng d
010			_a2014016425
020			_a9780133797190 (hardback)
040			_aUIAM _beng _erda
050	0	0	_aHB615
100	1		_aBarringer, Bruce R., _eauthor
245	1	0	_aEntrepreneurship : _bsuccessfully launching new ventures / _cBruce Barringer, Oklahoma State University, Duane Ireland, Texas A&M University
250			_aFifth edition
264		1	_aUpper Saddle River : _bPrentice Hall, _c2016
300			_axix, 568 pages : _bcolor illustrations ; _c28 cm
336			_atext _btxt
337			_aunmediated _bn
338			_avolume _bnc
504			_aIncludes bibliographical references and indexes.
505	0		_aPreface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
596			_a1 11
700	1		_aIreland, R. Duane, _eauthor
907			_a.b10632189 _b13-08-23 _c01-12-22
998			_am _b13-08-23 _c- _d- _e- _feng _gnju _h0
999			_c54524 _d54524