| 000 | 01081nam a2200301 4500 | ||
|---|---|---|---|
| 008 | 060126t2005 maua b 001 0 eng d | ||
| 020 |
_a9781591396192 _q(hardback) |
||
| 040 |
_aUTM _beng _erda _dSFPAGOH |
||
| 049 | _aUTM | ||
| 050 | 1 | 4 |
_aHF5415.I53 _bK55 |
| 090 |
_aHF5415.I53 _bK55 2005 |
||
| 100 | 1 |
_aKim, W. Chan _eauthor |
|
| 245 | 0 | 0 |
_aBlue Ocean Strategy : _bHow to Create Uncontested Market Space and Make the Competition Irrelevant / _cW. Chan Kim, Renee Mauborgne |
| 264 | 1 |
_aBoston, MA : _bHarvard Business School Press, _c2005 |
|
| 264 | 4 | _c©2005 | |
| 300 |
_axv, 240pages : _billustration ; _c25cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aincludes index and bibliography | ||
| 650 | 0 | _aMarket segmentation | |
| 650 | 0 | _aNew products | |
| 700 | 1 |
_aMauborgne, Renee _eauthor |
|
| 907 |
_a.b10654215 _b30-04-23 _c06-03-23 |
||
| 998 |
_am _b26-01-06 _cm _da _e- _feng _gmau _h0 |
||
| 999 |
_c56719 _d56719 |
||