000			02349cam a22003258i 4500
001			21910215
003			P.HPTP
005			20250206160740.0
008			250206s2021 enk b 001 0 eng
010			_a 2021004775
020			_a9780367649975 _q(hardback)
040			_aSFPAGOH _beng _erda _cSFPAGOH _dSFPAGOH
050	0	0	_aGT3405 _b.K56 2021
100	1		_aKolb, Bonita M, _eauthor.
245	1	0	_aEvent Management for the Tourism and Hospitality Industries / _cBonita M Kolb.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _cc2022.
300			_aix, 164 pages: _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"-- _cProvided by publisher.
650		0	_aSpecial events _xManagement.
650		0	_aTourism _xManagement.
650		0	_aTourism _xPlanning.
650		0	_aHospitality industry _xManagement.
650		0	_aHospitality industry _xPlanning.
942			_2lcc _cBKP
999			_c58507 _d58507