| 000 | 02588nam a2200289 4500 | ||
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| 003 | P.HPTP | ||
| 005 | 20241219092653.0 | ||
| 008 | 241218t2023 nyua|||| |||| 001 0 eng d | ||
| 020 |
_a9781032412832 _qhardback |
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| 040 |
_beng _cSFPAGOH _dSFPAGOH _erda _aSFPAGOH |
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| 050 | 4 |
_aTX631 _b.G37 2023 |
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| 245 | 0 | 0 |
_aGASTRONOMIC TOURISM EXPERIENCES AND EXPERIENTIAL MARKETING / _cedited by Saurabh Kumar Dixit and Girish Prayag. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2023 |
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| 264 | 4 | _cc2023 | |
| 300 |
_a x, 145 pages: _billustrations, tables ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction / Saurabh Kumar Dixit and Girish Prayag -- Culinary destination consumer-based brand equity / Guljira Manimont, Steven Pike, Amanda Beatson, and Sven Tuzovic -- Exploring gastronomic tourism experiences through online platforms / Uraiporn Kattiyapornping, Morakat Ditta-Apichai and Chatchasorn Chuntamara -- The culinary creative process of Michelin Star chefs / Arlindo Madeira, T. Palră, A.S. Mendes and M.C. Ottenbacher -- Gastronomic experience (co) creation / Min-Pei Lin, Estela Marine-Roig and Nayra Llonch-Molina --Gastro-nostalgia / Santanu Mandal, Sangeetha Gunasekar, Saurabh Kumar Dixit and Payel Das -- From plate to place / Sheila Matson-Barkat, Philippe Robert-Demontrond and Cele Otnes -- Blending tradition and modernity / Sandra Cherro Osorio, Elspeth Frew, Clare Lade and Kim M. Williams -- Discovering gastronomic tourists' profiles through artificial neural networks / Salvador Moral-Cuadra, Miguel Á. Solano-Sánchez, Antonio Menor-Campos and Tomá López-Guzmán. | |
| 520 | 1 | _aGastronomic tourism is a growing niche in tourism, hospitality, marketing, regional development, and education. Gastronomy also features prominently as an enabler for tourist experiences through events and festivals. Gastronomic consumption is a significant motive for tourists' visitation and is also capable of providing diverse experiential attainments. The ultimate aim of this special issue was to bring together original work from different continents and countries on experiential marketing of gastronomic tourism to enhance the existing body of knowledge. --Taken from introduction | |
| 650 | 0 | _aFood tourism. | |
| 650 | 0 |
_aFood tourism _x Marketing. |
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| 700 | 1 |
_aDixit, Saurabh Kumar, _d1979- _eeditor |
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| 700 | 1 |
_aPrayag, Girish, _eeditor |
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_cBKP _2lcc |
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_h5562 _i Praktikal1 |
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