| 000 | 01321nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | 22408866 | ||
| 005 | 20250217162405.0 | ||
| 008 | 241219s2023 enk b 001 0 eng | ||
| 010 | _a 2022004989 | ||
| 020 |
_a9781032030364 _q(hbk.) |
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| 040 |
_aSFPAGOH _beng _erda _cSFPAGOH _dSFPAGOH |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bB69 2023 |
| 100 | 1 |
_aGursoy, Dogan, _eauthor. |
|
| 245 | 1 | 0 |
_aHospitality marketing : _bPrinciples and Practices / _cDogan Gursoy, Francis Buttle and David Bowie. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLondon : _bRoutledge/Taylor & Francis Group, _c2023. |
|
| 264 | 4 | _cc2023 | |
| 300 |
_axvi, 402 pages ; _c26 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aHotels _xMarketing. |
|
| 700 | 1 |
_aButtle, Francis, _eauthor. |
|
| 700 | 1 |
_aBowie, David, _eauthor. |
|
| 942 |
_2lcc _cBKP |
||
| 999 |
_c58510 _d58510 |
||
| 039 |
_h2735 _i ROHAYA BINTI MOHAMED BAHARI |
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