| 000 | 01484cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 22478973 | ||
| 003 | P.HPTP | ||
| 005 | 20250206155818.0 | ||
| 008 | 250206s2023 enka b 001 0 eng | ||
| 010 | _a 2022014198 | ||
| 020 |
_a9781032274126 _qhardback |
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| 040 |
_aSFPAGOH _beng _erda _cSFPAGOH _dSFPAGOH |
||
| 050 | 0 | 0 |
_aTX911.3.M3 _bM67 2023 |
| 100 | 1 |
_aMorrison, Alastair M., _eauthor. |
|
| 245 | 1 | 0 |
_aHospitality and Travel Marketing / _cAlastair M. Morrison. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge/Taylor & Francis Group, _cc2023. |
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| 300 |
_axxxiv, 638 pages : _ccolour illustrations ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- _cProvided by publisher. |
||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 942 |
_2lcc _cBKP |
||
| 999 |
_c58702 _d58702 |
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