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Brands in the balance : meeting the challenges to commercial identity /

Drawbaugh, Kevin. ,

Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh. - viii, 278 pages, [16] pages of plates : illustrations (some color), portraits (some color) ; 25 cm.

ISBN: 0273650351

Subjects--Topical Terms:
Brand choice.
Brand name products.

LC Class. No.: HF5415.3 / .D72 2001

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