Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh.

By:

Drawbaugh, Kevin [author]

Material type: Text

TextPublisher: London : Reuters, 2001Description: viii, 278 pages, [16] pages of plates : illustrations (some color), portraits (some color) ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0273650351

Subject(s):

Brand choice
Brand name products

LOC classification:

HF5415.3 .D72 2001

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HF5415.3 .D72 2001 (Browse shelf(Opens below))	Available		SF0001487

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