Mass communication theory : foundations, ferment, and future /
Baran, Stanley J.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis - Seventh edition - xxi, 408 pages : illustrations ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism .
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
9781285052076 1285052072
2013949097
Mass media--Philosophy
P 90 B225M 2015
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis - Seventh edition - xxi, 408 pages : illustrations ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism .
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
9781285052076 1285052072
2013949097
Mass media--Philosophy
P 90 B225M 2015