Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis
Material type:
TextSeries: Cengage series in mass communication and journalismStamford, CT : Cengage Learning, 2015Publisher: ©2015Edition: Seventh editionDescription: xxi, 408 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781285052076
- 1285052072
- P 90 B225M 2015
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | P 90 B225M 2015 (Browse shelf(Opens below)) | Available | 11100351174 |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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