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Big business blunders : mistakes in multinational marketing /

Ricks, David A.

Big business blunders : mistakes in multinational marketing / David A. Ricks - Homewood, Ill. : Dow Jones-Irwin, 1983 - 1587 p. - The Irwin series in marketing ; . - The Irwin series in marketing ; .

ISBN: 0256028508

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1009.5 / R539

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