Hospitality marketing : Principles and Practices /
Gursoy, Dogan,
Hospitality marketing : Principles and Practices / Dogan Gursoy, Francis Buttle and David Bowie. - Fourth edition. - xvi, 402 pages ; 26 cm
Includes bibliographical references and index.
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
9781032030364
2022004989
Hospitality industry--Marketing.
Hotels--Marketing.
TX911.3.M3 / B69 2023
Hospitality marketing : Principles and Practices / Dogan Gursoy, Francis Buttle and David Bowie. - Fourth edition. - xvi, 402 pages ; 26 cm
Includes bibliographical references and index.
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
9781032030364
2022004989
Hospitality industry--Marketing.
Hotels--Marketing.
TX911.3.M3 / B69 2023