MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01321nam a22003257a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22408866 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250217162405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241219s2023 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022004989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032030364 |
| Qualifying information |
(hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SFPAGOH |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SFPAGOH |
| Modifying agency |
SFPAGOH |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
B69 2023 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| -- |
2735 |
| -- |
ROHAYA BINTI MOHAMED BAHARI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gursoy, Dogan, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hospitality marketing : |
| Remainder of title |
Principles and Practices / |
| Statement of responsibility, etc |
Dogan Gursoy, Francis Buttle and David Bowie. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Place of producer, publisher, distributer, manufacturer |
Routledge/Taylor & Francis Group, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2023. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distrribution, manufacture, or copyright notice |
c2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 402 pages ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hotels |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buttle, Francis, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowie, David, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books - Printed |