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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
Material type:
TextPublisher: Fort lauderdale. FL : J. Ross, 2007Description: xxvii, 403 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781932159707
- 1932159703
- HF5415.15 .R33 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HF5415.15 .R33 2007 (Browse shelf(Opens below)) | Available | 1000216993 |
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| HF5415.135 .C72 2009 Strategic marketing / | HF5415.15 .B34 2007 Product strategy and management / | HF5415.15 .B666 2003 Brand management : a theoretical and practical approach / | HF5415.15 .R33 2007 Innovation, product development and commercialization : case studies and key practices for market leadership / | HF5415.15 P964G 2017 Product management / | HF5415.15.Y8 HF5415.15 .Y8 2018 ICONIC ADVANTAGE : Don't chase the new, innovate the old / | HF5415.153 .H375 2019 Decision-making for new product development in small businesses / |
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