Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan

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TextPublisher: London : Routledge, 2013Edition: Third editionDescription: xii, 867 pages : illustrations ; 28cmContent type:

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Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	kpm HF5415.13 .W746 2013 (Browse shelf(Opens below))	Available		SF0002158

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Previous edition: 1997

Includes bibliographical references (pages [813]-851) and index

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