Mass communication : living in a media world / Ralph E. Hanson
Material type:
TextLos Angeles : SAGE, 2016Publisher: ©2016Edition: Fifth editionDescription: xvi, 458 pages : illustrations (chiefly colour) ; 28 cmContent type: - text
- still image
- unmediated
- volume
- 9781483344751 (paperback)
- 1483344754
- P 90 H251M 2016
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | P 90 H251M 2016 (Browse shelf(Opens below)) | Available | 11100343832 |
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| P 90 D496E 2017 Essentials of human communication / | P 90 D879M 2012 مدخل الى وسائل الإعلام الجديد = Introduction to new media means / | P 90 F666M 2008 The media in your life : an introduction to mass communication / | P 90 H251M 2016 Mass communication : living in a media world / | P 90 H332C 2011 Communication, cultural and media studies : the key concepts / | P 90 M112W 2001 وسائل الاتصال : اعلام، علاقات عامة، دعاية واعلان، رأى عام، اتصالات، تواصل / | P 90 M166U 2001 Understanding media : the extensions of man / |
Publication date from publisher's website.
Previous edition: Los Angeles : CQ Press, ©2014.
Includes bibliographical references and index.
Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
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