The marketing plan : how to prepare and implement it / William M. Luther
Material type:
TextPublisher: ©2011Edition: 4th editionsDescription: xi, 292 pages : illustrations ; 23 cmISBN: - 9780814416938
- 0814416934 (pbk.)
- HF5415 L973M 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HF5415 L973M 2011 (Browse shelf(Opens below)) | Available | 11100339087 |
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| HF5415 K62 2000 c.4 Marketing : an introduction / | HF5415 K68 1994 f Principles of Marketing : Annotated Instructor's Edition / | HF5415 K68 2006 f Principles of Marketing / | HF5415 L973M 2011 The marketing plan : how to prepare and implement it / | HF5415 P75 2002 a Prinsip Pemasaran : Teori & Praktis / | HF5415 P753 2010 f PRINCIPLES of MARKETING / | HF5415 P754 2004 a Prinsip Pemasaran : Perspektif Global / |
Includes bibliographical references and index.
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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