Influencer : the power to change anything / Kerry Patterson ... [et al.]

Contributor(s):

Patterson, Kerry, 1946-

Material type: Text

007148499X (hbk.)
9780071484992

Subject(s):

Influence (Psychology)

LOC classification:

BF774 I53 2008

Contents:

Summary: "Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet,in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	BF774 I53 2008 (Browse shelf(Opens below))	Available		37000000001649

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Previous	BF77 .K56 2014 The science of psychology : an appreciative view /	BF77 .T42 2003 Teaching gender and multicultural awareness : resources for the psychology classroom /	BF77 .T43 2010 Teaching psychology in higher education /	BF774 I53 2008 Influencer : the power to change anything /	BF78 .B44 2001 Evaluating, doing and writing research in psychology /	BF78 .M33 2010 Key research and study skills in psychology /	BF81 .C63 2005 The cognitive revolution in educational psychology /	Next

includes index

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.

"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet,in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.

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