Corporate communication : principles and practice / Jaishri Jethwaney

By:

Jethwaney, Jaishri N [author]

Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Description: xxiii, 418 pages (multiple paging) ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789352806874 (paperback)

Subject(s):

LOC classification:

HD30.3

Contents:

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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Earlier edition: 2010.

Includes bibliographical references and index.

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