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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers direcly /

Scott, David Meerman,

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers direcly / New rules of marketing and PR David Meerman Scott - Sixth edition - xxi, 426 pages ; 24 cm.

Earlier edition: 2015. Includes index.

ISBN: 9781119362418 (paperback)

LCCN: 2017019099

Subjects--Topical Terms:
Internet marketing
Internet in public relations

LC Class. No.: HF5415.1265

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