The new rules of marketing & PR : (Record no. 55542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 012950000a22003250004500 |
| 001 - CONTROL NUMBER | |
| control field | 19689257 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240619150834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170605t2017 nju g 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017019099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119362418 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | DLC UIAM |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman, |
| Relator term | author |
| 9 (RLIN) | 515401 |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR : |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers direcly / |
| Statement of responsibility, etc. | David Meerman Scott |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | New rules of marketing and PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 426 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Earlier edition: 2015. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 282402 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Main entry heading | Scott, David Meerman. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |
| Relationship information | Online version: |
| Title | New rules of marketing & PR |
| Record control number | (DLC) 2017027058 |
| International Standard Book Number | 9781119362470 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10642390 |
| b | 13-08-23 |
| c | 01-12-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 13-08-23 |
| Cataloger's initials, CIN (RLIN) | - |
| First date, FD (RLIN) | - |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 4 |
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