The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers direcly / David Meerman Scott

By:

Scott, David Meerman [author]

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017Copyright date: 2017Edition: Sixth editionDescription: xxi, 426 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119362418 (paperback)

Other title:

New rules of marketing and PR

Subject(s):

Internet marketing
Internet in public relations

Additional physical formats: Online version:: New rules of marketing & PRLOC classification:

HF5415.1265

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Earlier edition: 2015.

Includes index.

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