Hospitality marketing : Principles and Practices / Dogan Gursoy, Francis Buttle and David Bowie.

By:

Gursoy, Dogan [author.]

Contributor(s):

Material type: Text

TextPublisher: London : Routledge/Taylor & Francis Group, 2023Copyright date: c2023Edition: Fourth editionDescription: xvi, 402 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032030364

Subject(s):

LOC classification:

TX911.3.M3 B69 2023

Summary: "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	TX911.3.M3 B69 2023 (Browse shelf(Opens below))	Available		SF0005560

Includes bibliographical references and index.

"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--

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